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SIRIUSXM

SiriusXM (SXM) needs no introduction. A legacy broadcasting company brought into the cultural zeitgeist through its impressive catalog of music, sports, and entertainment radio, SXM has been a household (and car-friendly) name since its merger in 2008.

I've separated my work at SXM into three categories: Social & Digital, Campaign, and Channel Refresh.

Social & Digital

Channel Key Art:
These are temporary radio stations that are timed to promote talent anniversaries or new releases.

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Brand-Centric Engagement Posts:
These are one-off creatives designed to drum up audience interest through culturally relevant events and current trends.

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S&D Programming:
These are graphics tied into the promotion of
a sponsored partner event or original
channel program.

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