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SIRIUSXM
SiriusXM is a legacy broadcast company known in the cultural zeitgeist for its impressive catalog of music, sports, and entertainment radio. I designed a comprehensive range of projects that encapsulated the brand's needs across its respective verticals. These are categorized into three scopes: Social & Digital, Identity Refresh, and Campaign Concepts.
2021-2023
Engagement Graphics
Engagement graphics are utilized across social verticals like Instagram, Facebook, and Twitter as moments for the brand to connect with the audience in a conversational, light-hearted way. These graphics are often tied to social trends, holidays, and cultural events.
Key art is the lead artwork that sets the visual guideline across different mediums and sizes. Channel key art abides by SXM brand standards and will typically borrow aesthetic elements from the talent's own key imagery.
Channel Key Art
Channel Key Art
Programming
Channels promoting a certain program, show, or event, require artwork that aligns with the tone of the content and/or the channel identity. These graphics are diverse in nature and expressive of various trending styles in contemporary, digital design.
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