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Soft Studio NYC melds the principles of function and aesthetic design into the home with handmade furniture that is the equivalent of modern art.​ Their ethos is rooted in creating with minimal materials and exploring the boundaries of shape and balance.



Soft Studio NYC needed a packaging sticker that complemented the contour and movement of their iconic Soft Hook's architecture. I developed several patterns that echoed the silhouette and thoughtful curvature of their design.

Copy of 300dpi SOFT hook 1.jpg
Copy of hi res soft hook yellow no plants.jpg
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